Sharethebus.com sees remarkable growth after rebranding and upgrading to Bus.com
One of the first things you’ll do when starting a new business is pick a name for it, but what if after a while that name just doesn’t fit anymore?
Businesses are complex, ever-evolving entities with many moving parts, and while their names are just one aspect that contribute to their success or failure, a great name can give a brand a unique identity that differentiates it from its competitors and the wrong name can be limiting or misleading. A strong brand name is vital in improving recognition, creating trust, and generating new customers. With so many startups failing before they even reach the age of one, a startup needs to optimize every facet of their business.
Founded in 2013, Bus.com, as the name suggests, is a transportation website that aims to “simplify the way you plan group transportation by accessing instant quotes from local bus operators, for free”. Before rebranding to become Bus.com, they operated under the name Sharethebus.com, which focused exclusively on “providing shuttle bus seats to get to music festivals and other remotely-located events,” says CEO and Founder at Bus.com, Kyle Boulay.
As with many burgeoning companies, their vision grew along with their business. After years of partnering with rideshare clients, they realized that clients were seeking a more comprehensive solution for their group transport needs. “People need bus rentals for reasons other than festivals, and they need more than just a seat; sometimes, you need your own bus to transport your group,” says Boulay regarding their company’s growth.
It was then that they realized there was a problem. Their horizons were expanding, but with growth comes growing pains. “Our name no longer encompassed who we were,” says the Bus.com CEO. The company needed a new name, which meant an upgraded domain name to fully develop their brand.
It was then that they turned to DomainAgents.com to help them secure the domain they needed for their business.
“We knew what a game changer a category-defining name like Bus.com could be for a startup and worked to find an agreement that would work well for both the domain owner and Kyle and his company,” says Ryan McKegney, CEO of DomainAgents, a domain brokerage and negotiation platform. “We love working with startups and helping contribute in any way we can towards their success.”
After a back and forth negotiation, the company was able to shed its former name, Sharethebus.com, and take on their new identity as Bus.com.
“Rebranding was an essential step in our company’s evolution, since our name now accurately communicates the essence of our company: whether you share a bus or need a whole one, we’ll find you a bus to get you where you need to go,” asserts Boulay.
Since upgrading to Bus.com in the past year, with the help of DomainAgents to secure the name they needed, the company has grown multiple times. With talented new team members now on board with various skill sets and backgrounds, the company continues to forge ahead to take the hassle out of group travel.
“Our company vision and goals have also experienced remarkable transformation and growth as we continue to improve the future of group travel through charter bus rentals,” says Boulay.
Tens of thousands of investors, entrepreneurs, and corporate clients trust DomainAgents.com to secure the domain name they need. Could upgrading your name through DomainAgents be the key to building a better brand? Make an offer today and let us help with your next big thing.
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