Why should you spend hundreds or thousands of dollars on a domain name when MyBusinessNameInMyCity.whatever is available? Because your domain name is an important part of your brand. Upgrading your domain name can give your brand more authority and could ultimately save you money on marketing.
Generic domains or category defining domains like diapers.com or housesitter.com won’t create a business for you, but they give you a head-start. Users know what to expect when they visit a premium descriptive domain and the business seems more authoritative. Even if you are a small business, a premium domain can give you the outward appearance of a much larger company.
An easy to remember domain could also save you marketing dollars. If you’re running a marketing campaign, a person usually needs to see or hear an ad a few times before they remember the message. A long domain or one with a hyphen in it is harder to remember and most people still assume that a domain ends in .com (or the dominant country code of the area). With a complicated domain, your potential customers may need to see or hear your message more times to remember it. You also risk sending customers to a competitor if they own a similar but simpler domain.
You should also consider how your domain will look when you are emailing customers or potential customers. If you’re using a free email address like Hotmail or Gmail, it could make your business look unprofessional. If you’re using a new domain extension like .top or .click, your emails may not even be delivered at all. Some new TLDs have been exploited for sending spam. In response, some IT managers have been blocking all email coming from those extensions.
A great domain is the beginning of a great brand. It should describe your business without confining it. It should be easy to remember and hard to forget. It’s an asset for your business and as a result it’s something you should consider as an investment into your business’ success. Our domain brokers are here to help you get the perfect domain!
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