If there’s one thing the Internet is good at, it’s spreading myths, partial truths, and lies. Of course there are plenty of myths floating around in the world of domains. Some have a grain of truth to them while others are outright wrong. We’re here to give our 2 cents and debunk some of the common “myths” we’ve heard in the domain name industry.
Have you ever tried to register a great name only to see it’s already taken? (You’re on DomainAgents, so we’re guessing ‘yes’.)
You may have come across the dirge “There are no good names available anymore!”, but how accurate is this?
It’s true that registering a short, snappy .com isn’t easy and nearly all generic words and phrases are already registered. This is why premium names like Tesla.com and Ice.com were reportedly sold from previous owners for $11 million and $3.5 million USD, respectively. Premium names are harder to come by and thus higher in value.
But what’s important to note here is that despite many names being taken, there are new trends springing up all the time with new words being invented or used in new ways. Even the meanings of words change over time. Consider that just 20 years ago, the term “Google” was just a typo of ‘googol’ and had no meaning whereas nowadays, we’re all Googling one thing or another.
Bitcoin and Blockchain further demonstrate this. What we now understand to be a form of digital currency and a groundbreaking way to record and store information were previously nonexistent. This means there’s a possibility that domain names using these novel terms may still be available.
Slang is also always changing. If you’re over 30, you probably have no idea what a teenager means when they say they ‘stan’ something.
Business jargon is also always evolving. Your core competency might not be pivoting to the low hanging fruit but even if you’re not crushing it right now, you can work to find the bandwidth to absorb the key learnings of the influencers in your vertical so you can scale up. Yes, that sentence made our heads hurt, too.
The point is that language is always changing. If you keep your ears and eyes open, you can find new words or combinations of words that make sense for your business or domain portfolio.
You can also go in the other direction and invent your own word. These are commonly referred to as ‘brandable’ domains, but we’ll dig deeper into those in a future post.
Another factor to consider is that domains expire and may become available again. As such, if you’ve got your eye on a domain name, it may very well go up for auction or otherwise become available to be registered again.
Finally, if you have to have a name, you can use a service like DomainAgents to get the domain you want.
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