Million Dollar Sales Highlight a Hot Domain Market

Domain sales remain hot as we near the end of the summer. Only time will tell if sales cool down as temperatures do in the fall. 

Here’s our Top 5 Most Noteworthy Domain Name Sales for July and August:

Marketing.com sold for $2,500,000 on 8/18/21

Topping our list is Marketing.com, reportedly selling for $2.5M just over a week ago.  

Currently, the domain points to a simple page that looks to be under construction. 

Marketing.com is a single, English dictionary word .com domain. Despite being a longer single word domain at 9 letters, it still commanded a multimillion dollar figure. Historical records indicate that the domain was originally registered in 1998. In 2015, the domain pointed to a marketing solutions website. 

IS.com sold for $1,950,000 on 8/4/21

Next up, we have IS.com, a 2-letter .com domain selling for just under $2M. 

The domain now points to a website for Iron Source, a platform that helps “turn your app into a business”. Their site indicates that they have solutions for monetization, analytics, creative management, and more. 

Historical records show that the domain was registered in 1992. 2-letter domains often sell at a premium, so the price tag is no surprise. Back in 2017, the domain pointed to a website for “Inside Sales”, which provided solutions to help accelerate sales. 

EE.com sold for $1,350,000 on 7/21/21

Here’s another 2-letter .com domain on the list! Selling for a little less than IS.com, EE.com sold for $1.35M. 

The domain doesn’t point to much at this point and it’s hard to say what might be on the horizon. Might it resolve to a company with the initials “EE”? Extreme Earth? Express Economy? Only time will tell. 

The domain was registered in 1994 and appears to have changed hands over the years. Like IS.com, a premium price tag is expected. Back in early 2008, the domain pointed to a website with resources for electronics engineering. 

Ava.com sold for $792,000 on 8/4/21

Ava.com is a 3-letter .com domain selling for $792K. 

The domain points to an ominous website with the words “Arriving on Planet Earth. January 2022” in bold white font on top of a pitch black background. Scrolling down, it seems some sort of invention can be expected, with little else revealed about the purpose or mission. 

The domain was registered in 1994 and looks to have changed hands over the years. Once upon a time, in 2007, the domain pointed to a website for “Alexander Valley Association” whose mission is to “preserve for posterity the natural, rural and agricultural values of the hills, plains and river which so richly endow the Alexander Valley” according to avassociation.org.

LiveWire.com sold for $632,500 on 8/4/21

Last, and technically least is LiveWire.com which sold for the lowest figure on our list, at just $632.5K. 

The two-word .com domain points to a visually interesting website that displays some cool kids taking their motorcycles out for a spin. The company is all about motorcycles that create a connection between human and technology. 

If the domain rings a bell, the name “Livewire” refers to a fictional DC supervillainess. The domain was also once home to a music downloading site. Historical records show it was originally registered in 1994. 

Also worth mentioning is Better.com and Hippo.com.  Both sales were uncovered by George Kirikos at FreeSpeech.com.  According to SEC filings, Better.com sold for $1.82 million in 2015 and is being used by a mortgage company.  Hippo.com sold in early 2021 for $3.3 million and is a home insurance company.