Out with the old and in with the new. March is here, so our fingers are crossed that bright blooming flowers and leafy trees will soon replace the snow, hail, and ice that we experienced in February.
It looks like the seasons aren’t the only ones changing, as we’ve picked up on news about company rebrands and consequently, domain upgrades.
Without further ado, here are some recent domain upgrades worth mentioning.
Varidesk Acquires Vari.com and Rebrands to Vari
Those of us who sit in front of a computer for most of the day can appreciate what a good stretch and walk around the office can do to give us a quick boost during the workday. Varidesk, now Vari, provides a great solution, manufacturing office furniture and equipment that allows you to work while sitting or standing at your desk
The company officially rebranded to Vari on February 24, 2020. The reason? Like other companies, their offerings expanded beyond what they initially started with, so an upgrade was in order. The company, well known for its stand-up desks, has gone from offering just desks to “a growing line of office furniture and solutions that help you create a workspace that’s happier, healthier, and more productive”.
It looks as though Vari acquired Vari.com back in 2016, making the rebrand process a bit smoother.
Rebranding because of a new broader focus is not uncommon. Bus.com, for instance, rebranded and upgraded their domain name from Sharethebus.com when they evolved to become a more comprehensive group transport solution.
More Domain Upgrades: Bernette.com, BTI.com, and iDecide.com
Here, we see more companies who have upgraded their domains, contributing to a stronger brand. MyBernette.com, a sewing machine company, now goes by just Bernette.com. Brave Thinking Institute, a life and business coaching company, shortened its name to BTI.com, which redirects to the much longer BraveThinkingInstitute.com. Similarly, iDecideInteractive, an interactive presentation tool, shortened their domain to the short, memorable iDecide.com.
B-social ditches the hyphen
B-social, a company offering an app that allows users to easily spend, split, and settle shared expenses, is rebranding to Kroo.com. The 4-letter domain, which was registered in 1996, currently redirects to B-social.com.
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